June 29, 2020
With the advent of Covid-19 becoming a pandemic, Media consumption habits have evolved back to more eyeballs watching television. It is not surprising that CTV viewing has captured many of those eyeballs, as programming quality is excellent and different than the norm. Where possible, CTV now proves to be a more formidable addition to Linear TV advertising schedules than previously considered. Mr. Vijay Rao contributed a nicely written article in Ad Age this week and it can be read by clicking on the link below.
STRIKE THE RIGHT TV MEDIA MIX TO REACH YOUR TUNED-IN AUDIENCE
All artwork is original by Mario Stasolla