Creating effective strategies for business is always based upon the foundation of clear concise communication and a trusting relationships between both parties. The more effective the communication and strength of relationship, the better the results - it's that simple.
- Marketing Strategy
- Media Strategy & Analysis
- Media Buying & Reporting
- Competitive Analysis
- Media Research Analysis
- Media Negotiation
- New Product Launches
- Leadership Management
- Private Label -Own Brands management
- Brand Positioning consult solutions
- Budget Management
- In-Market Testing
Quick Read Insights
Media White Paper (s)
Digital Media White Paper
Radio White Paper
Media White Paper
Media Best Practices
Media Strategy
Strategic Planning Imperatives
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Clearly articulated objectives that are measurable
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Full understanding of the target(s)
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Proper Timing is crucial
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Accessing the Purchase Cycle or Therapeutic chain of command to determine a communication window
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Understanding the basic availability or retail ACV (Retail Rx vs Specialty vs Clinical...for DTC Pharma)
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Recognizing competitive set
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Identifying barriers and hurdles to overcome (some examples)
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Consumer Brands
- Dovetailing promotional timelines with ad messaging
- Brand awareness levels
- Shifting media consumption habits
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Pharma
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Understanding side-effects
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Size of the market
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Complexity of the message vs the product’s advantage
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